WILMINGTON -- A week designed to inspire and create is underway at UNC-Wilmington.
The 2013 Entrepreneurship Week focuses on "Where Ideas, Innovation, Preparation and Opportunity Intersect."
"I just want to be able to talk to some entrepreneurs, just kind of say, 'how did your journey go? How did this happen, how did it unfold for you?'" said Tori Keaton, a UNCW student.
Keaton said she wants to tie her love for theater and business together and open up a film production company.
UNCW alumnus and Wilmington business owner Rick Civelli did something similar when he turned his love for surfing into a career and now a thriving company.
His story is one of many being shared throughout the week.
He said unlike many others, he did not follow a business plan, he just followed his passion.
"All of us entrepreneurs face challenges every single day. It's not easy, and it is the passion that we have inside of ourselves which lets our businesses perpetuate," said Civelli, founder/director WB Surf Camp.
Event organizers said they want all students, not just business students to hear insight like this.
"What we want to do is create a virus, an entrepreneurial virus throughout whole university," said Dr. Steve Harper, with Cameron School of Business.
He said the highlight of this week will likely be the key speaker, Scott Moody. He is the mastermind behind the fingerprint technology used in Apple's iPhone 5.
"We want to have a chance for our students to listen to somebody whose gone from idea to commercialization to application and then to sale," said Harper.
Keaton said opportunities like these make her realize she chose the right university.
"I think it really gives us students competitive edge to other students at other universities that maybe haven't had the opportunity to network with other entrepreneurs," said Keaton.
This is the fourth annual Entrepreneurship Week.
The presentation from Scott Moody is open to the public but registration is required and seats are limited.