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Study: 'Iron Man 3' production generated millions of dollars in income for NC

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WILMINGTON — A new study shows the Tarheel State gained millions of dollars all thanks to Iron Man 3. also created 2000 jobs in the state.

Those who worked on the movie say the state's film friendly reputation is getting around.

" What was it like? It was fabulous. It was a great place to be. The incentives are there, talented people, know what they are doing, they have been at it for some time, they are not new to this,” said CEO of MPAA Chris Dodd.

However, the MPAA study differed from one the General Assembly released recently. Their study stated fewer than 100 jobs were created in total due to the film industry. Economist Woody Hall said the studies are looking at the numbers from two different perspectives.

The General Assembly's study focuses specifically on the impact of the film incentive.

"We use tax funds in a particular way for example to  support a production of a particular movie, those same tax revenues cannot be used in any other way.So they are looking at what we lose because those tax revenues are not used in one way and what we gain because they are used in a particular way," said Hall.

By looking only at the two studies alone, the average movie fan may not be able to tell where the film industry is headed in North Carolina.

But as far as the movie folks are concerned, the Tarheel state can expect to hear "lights, camera, action" for years to come.

"Where's Homeland shot? Where's Revolution shot? Where was Hunger Games shot? Where was iron Man 3 shot? So I don't know how to put a price tag on that for you, but it's a great reputation to have," Dodd said.

Iron Man 3 opens nationwide on Friday. ClientIP: UserAgent: CCBot/2.0 (http://commoncrawl.org/faq/) Profile: TWCSAMLSP